The typical orthodontic patient visits every 6-8 weeks. In between, your practice is essentially invisible, unless you have a system to stay connected.

Culturello fills that gap with a content marketplace of pre-built contests, surveys, games, social media prompts, and engagement activities. Patients earn points for participation, which keeps them coming back to the app.

Your team doesn't have to create all of this from scratch. The marketplace is packed with orthodontic-specific content that's ready to deploy. For treatment coordinators already wearing multiple hats, this is the difference between "we should do a contest" and actually running one.

One of the most common frustrations with traditional rewards programs is that the prizes skew young. Stickers and toy bins might work for 8-year-olds, but teens and adults need different incentives.

Culturello offers a prize catalog with options across age groups, including brand-name gift cards (Amazon, Starbucks, Target, Walmart, etc.), branded practice merchandise, charitable donations, and clinical incentives like teeth whitening.

For teens, the app-based experience feels native to how they already live. For adults, the referral, ambassador, and compliance features feel professional and easy-to-use.

Very little. That's the point!

Most of the heavy lifting is automated: points are awarded for defined actions, prizes are fulfilled and shipped directly to patients, reminders go out through the app, and content from the marketplace can be scheduled in advance.

At the chair: Scanning or awarding bonus points for in-office behaviors, which can automated through smart integrations with your practice management system. Points can also be done hands-free with easy-to-scan QR codes.

At the front desk: Mentioning the program to new patients and helping them register.

Weekly or monthly: Selecting contests or content from the marketplace, reviewing referral and engagement data.

For treatment coordinators managing rewards, social media, referrals, reviews, contests, and compliance across multiple tools, Culturello consolidates all of it into one system.

Traditional approaches like verbal reminders, paper instruction cards, and elastic wear charts, rely on patients to remember and self-motivate. For teens especially, that's a tough ask.

Culturello includes Activity Loops, a gamified compliance tracking feature where patients log daily behaviors like elastic wear, brushing, and appliance care. They earn points for consistency, see streaks build up, and receive automated reminders through the app.

This replaces paper elastic cards that get lost in backpacks and forgotten. Instead, patients get a nudge on their phone, log their activity, and watch their points grow. It turns compliance from something they're told to do into something they want to do.

Many practices start Kids Club programs with great intentions like custom cards with patient photos, printed materials, and in-office displays, but these become unmanageable as the practice grows.

Culturello includes a digital Kids Club structure that scales effortlessly. Kids join through the app, participate in age-appropriate contests and games, earn points for good behavior, and get excited about their next visit.

Points earned during Phase 1 (early interceptive treatment) carry over to Phase 2, creating a built-in incentive for families to return for comprehensive treatment. No printing. No physical cards. No unscalable workflows.

Yes. Culturello is designed to work alongside the practice management systems orthodontic practices already use. We work with practices running Greyfinch, OpenDental, Dolphin, Cloud 9, topsOrtho and other major orthodontic PMS platforms. Click here to see a list of all of our integrations.

Integrations mean patient data stays synced, points can be connected to appointment activity, and your team isn't double-entering information. During your demo, we'll confirm compatibility with your specific setup.

Absolutely! This is non-negotiable for most practices we work with. Your patients should experience this as YOUR membership program, not a generic third-party rewards app.

Culturello is fully brandable with your practice name, logo, colors, and messaging. Your patients see your brand in the app, the microsite, reward communications, marketing collateral (including a physical rewards and referral card, if desired), and every touchpoint along the way.

You also control the rewards structure, point values, prize catalog, contests, and engagement activities. Want branded swag? Done. Practice-specific incentives like free whitening for top referrers? You set it up. Charity donation options? Available.

The practices that see the best results are the ones that make the program feel an authentic extension of their brand.