The Loop Newsletter | September 2026

Ello and welcome back to The Loop!

In this month’s edition →

• The referral gap you should know about
• An introduction to your Referral ✨ AI Agent
• A new season of Marketplace content and ideas
• And anything else you might have missed

The best people know the best people.

Here's a stat that should alarm and excite you: 83% of satisfied customers say they'd happily refer your organization, but only 29% actually do. Alarming, because that's a massive gap between the customers who would and the customers who do. Exciting, because it means your customers are just waiting for a signal from you to make it happen.

All they need is to be asked… and we built a system that does the asking for you.

Finally, a referral engine that runs itself.

Picture this: a patient leaves your office thrilled with their visit. They tell a friend over coffee. That friend was thinking about getting treatment, too. They want to reach out and schedule a consult, but they've forgotten the name of your practice. That's a lost referral, and you never even knew it almost happened. That's all about to change.

Meet your Referral ✨ AI Agent, the always-on system that catches that moment instead of letting it slip away. All it takes is two taps: your customer opens the Culturello app and shares their unique QR code with the friend they were already telling.

From there, it's handled. The lead lands in your smart Leads Table with a clear status and next steps, so nothing slips through the cracks and no one wonders "did we follow up with that?" And the customer who sent them your way? They get a genuine thank-you and credit for it. Because the people who believe in you deserve to know it matters.

Here's the part we're most excited about: this isn't just patient-to-patient. It's omnidirectional. Your employees, your patients, your partners, everyone who’s already in your corner, can become a source of new business. Employees can refer patients, patients can refer partners, and anyone can refer new team members, replacing job board posts entirely. All in one system, powered by the people who already love what you do.

Everything you need to know about your new Referral ✨ AI Agent:

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Ready to fall for new content and campaigns?

Fall into Great Care: Referral Campaign Celebrate the season with a fall-themed referral campaign! We've got plenty of campaigns to choose from, but kicking things off with a seasonal one feels fresh and intentional. Plus, fall is all about back-to-school energy and new beginnings which is a great time for people to spread the word.  

Tailgate Corner: QR Code Points Football season is here. Kick things off by setting up a "Tailgate Corner" in your office with team colors, mascots, decor, and fun merch included. Spotlight your local high school or college team, or go bigger with your favorite from the NFL. Encourage members to wear their team colors to their visit and scan a QR code (hidden somewhere in the Tailgate Corner!) to collect bonus points.

Boost Engagement: Contests and Surveys Are you connecting with your members in between visits? If not, there's an easy fix. Your Marketplace is full of ready-to-schedule content! Choose from pre-built picks like "Rank Your Fall Flavors," or create your own survey when you want real feedback straight from your members.

Click here for detailed instructions on how to set these up →

In case you missed it:

💻 Recorded Webinar: Referral ✨ AI Agent Deep Dive

Want a closer look at the Referral AI Agent? Check out a pre-recorded webinar from our Growth & Success and Product team members. They’re covering everything you need to know about the new feature and how to get it set up today. Watch it here →

📝 New Blog Post: What Are Omnidirectional Referrals?

You don’t hear the word “omnidirectional” every day! We’re breaking down exactly what it means and why it’s important to understand for your growth and referrals. Read more here →

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