The Loop Newsletter | August 2026

‘Ello and welcome back to The Loop! AI is changing how people find businesses like yours. Good news: your Hub already has a feature built for exactly that. Let's get into it.

In this month’s edition →

• The new search signals that matter (and how to send them)
• Using Reviews to increase your organization’s discoverability
• Engagement ideas you can implement today for your Members
• Spotlight On: Wolsky Orthodontics
• An invitation to our Referral AI Agent Webinar!

The search game has changed. Has your reputation kept up?

Search has changed. Instead of scrolling through Google results, people now ask ChatGPT and other AI tools for a quick, straight answer, and those tools are much pickier than Google ever was. One 2026 study found that while businesses showed up in Google's local results 35.9% of the time, ChatGPT recommended just 1.2% of those same locations. Reviews are a big reason why! AI tools recommend the businesses they have the most confidence in, and a thin or inconsistent review profile fails that test before you're ever in the running. Reviews don't just win customers anymore, they're what gets you found in the first place.

Double your discoverability with the click of a button.

With Culturello, you can increase your discoverability by enabling the Reviews feature. This allows members to leave a review right in the app and earn points as a reward for doing so, giving them an additional reason to share their experience. Those reviews can then be published to your Culturello microsite and pushed automatically to your social media platforms, making them discoverable by search engines and AI alike. Note: only the member's initials will be included to keep compliant. 

Want to go even further? Turn on the Review Automation. Once a member leaves a review in the Hub, they'll get a pop-up asking them to share that same review on Google, Glassdoor, or Facebook. They’ll also receive an email with the same ask and a direct link. Now you've multiplied your visibility, giving prospective customers, patients, and employees even more places to find you. A simple solution to a modern problem, already baked into your Hub.

Learn how to set up Reviews and Review Automations here →

Saying farewell to summer, building better habits, and giving out gold stars.

“The Best Of…” Summer Moments Survey

Everyone has a favorite summer moment, whether it's a trip, a project finished, or just a great weekend. Ask members to share their "best of summer" highlight through a quick survey. Automatic points for answering make it easy and rewarding for members to open up, and give your business fresh, personal content to celebrate them in person, on social, or in the Hub.

New School Year, New Routine!  Activity Loops
August feels like a fresh start for a lot of members, even outside of school, so lean into that "clean slate" energy. Challenge members to complete a set number of activities over a few weeks to build a new habit using Activity Loops! This could be anything from getting their steps in, reading a chapter of a book, or keeping up with their treatment. It captures the back-to-school "fresh start" feeling without being school itself, so it’s evergreen for all members.

️Gold Star Nomination Promotion

Who deserves a Gold Star? Invite members to nominate someone who's gone above and beyond in their life: a teacher, coach, coworker, healthcare provider, friend, neighbor, or family member, and share why. Easily spread the word with a Hub Promotion. It's a feel-good way to spotlight the everyday heroes in your members' lives while keeping your practice at the center of the celebration.

Click here for detailed instructions on how to set these up →

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