The Loop Newsletter | July 2926
‘Ello and welcome back to The Loop! This month we’re highlighting how your efforts to make your members feel special never go unnoticed… and always yield big business outcomes.
In this month’s edition →
- Why you should make a big deal out of small moments
- Understanding the Reciprocity Principle (and how it relates to your membership)
- Client Spotlight: Imagine Orthodontic Studio
- And all the fun content and ideas you can implement right now!
Authentic connections yield big outcomes.
When was the last time someone remembered your birthday, celebrated a milestone, or acknowledged a moment that mattered to you? Something as simple as an unexpected message, call, or in-conversation shoutout feels like a small moment, but it makes a big impact!
That's the power of being remembered. In a world that moves fast, the people and places that pause to celebrate us stand out. It doesn't need to be a grand gesture, just a simple and intentional one. For your membership, this means birthdays, anniversaries, milestones, and achievements that your customers, patients, employees, and partners share with you.
What goes around, comes back around.
When customers feel the love from you, they're more likely to give it back. A thoughtful gesture lands, and something in us instinctively wants to return it with loyalty, trust, or a recommendation to a friend.
In behavioral psychology it’s called the Reciprocity Principle, and for your membership it means something real. The business that remembers a team member's anniversary, the gym that celebrates a milestone, the orthodontist who marks the day the braces came off. These moments create an exchange of belonging into brand believers. The kind who leave glowing reviews, refer their friends and family, and never think twice about going anywhere else. And the best part? The automations in your membership make it impossible to miss a moment!
Learn more about Automations →
Automations to celebrate your members this month:
We’re entering the back-half of the year and it’s a great opportunity to treat your members to an extra moment of fun. Here are the automations you can set-up to ensure your customers, patients, employees, or partners feel the love from your organization… even during the heat of the summer:
Christmas in July: Holiday automations don't have to wait for December. Set up a "Christmas in July" holiday automation for July 25th that sends members a festive message paired with bonus points. It's a fun, unexpected surprise in the middle of summer that's sure to get your members smiling.
Summer Appreciation Station Create a dedicated summer celebration corner at your office. Think tropical decor, sun and beach-themed balloons, and a fun summer-vibes photo backdrop complete with props like sunglasses, leis, and popsicles, where members can snap a moment, post and tag, and scan a QR code to earn bonus points. A physical, in-office extension of the appreciation theme with a summery twist.
Surprise & Delight: Send members an automated thank-you for their continued trust, loyalty, and for sharing their experience with friends and family… paired with a bonus point reward, of course! By thanking them for things like referrals and reviews, it plants the idea and gets members thinking about doing it again, without ever directly asking. Sometimes the best engagement is the one no one saw coming.
Learn how to set these up in the Hub →
Spotlight On: Imagine Orthodontic Studio
Recognition doesn't have to wait for a big occasion! Imagine Orthodontic Studio has built it right into the everyday rhythm of their team culture. Using Automations, they've set up milestone celebrations for every year of a team member's anniversary, giving everyone a reason to celebrate together. And when new team members join, Automations get them up and running right away, so the culture of celebration starts from the very beginning
"Automations have made celebrating milestones so much easier and more exciting for our team members. We have automations for each year anniversary, so there's always a new milestone to hit. These mini moments of recognition have helped shape our team culture in a really positive way." — Mariella Carreno, Director of Operations, Imagine Orthodontic Studio
In case you missed it:
📱Feature Update! Notifications on the Connect Feed. Attention Hubbux Teams and Culturello Employees users! We turned on new notifications for the Connect Feed, so you’ll never miss a major moment! Learn more →
💻 New Blog: 10 Reasons Your Clinical Practice Needs a Loyalty Program: If you’re reading this, chances are you already know that a loyalty program is a have-to-have, not a nice-to-have. But in case you need more convincing, we’re sharing our thoughts on the blog. Click here to read →
